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Matt Pearlman, 25 prepares for a "beer monster" at Mahoney's Pub to celebrate the start of game three of the Stanley Cup Finals as the Chicago Blackhawks take on Philadelphia Flyers. Pearlman created the celebratory tradition of chugging a bear through his over-turned shirt on his head for the occasion of a Blackhawks goal and as a way to pump himself and friends up before games begin.

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HawksWatching112.JPG
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Brian J. Morowczynski VIAphotos
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VIAphotos.com
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Matt Pearlman, 25 prepares for a "beer monster" at Mahoney's Pub to celebrate the start of game three of the Stanley Cup Finals as the Chicago Blackhawks take on Philadelphia Flyers. Pearlman created the celebratory tradition of chugging a bear through his over-turned shirt on his head for the occasion of a Blackhawks goal and as a way to pump himself and friends up before games begin.